Understanding the Views of Major Foundations on Humanitarian Cash and Voucher Assistance
Cash & Market
Key Aid Consulting undertook a review of 40 foundations’ behaviours, patterns and potential regarding CVA.
The review highlights that, despite its potential, CVA accounts for only 23% of humanitarian funding, with foundations playing a limited but growing role in its adoption. The review show the diverse behaviors of foundations, the barriers they face — such as risk perception and alignment challenges — and the opportunities for increased engagement. By aligning CVA narratives with foundation values, emphasizing its human impact, and leveraging trust-based philanthropy, foundations can significantly enhance their contributions to effective, community-centered humanitarian responses.
Key Insights from the CALP Foundations Review conducted by Key Aid:
- Foundations’ Role: Foundations contribute $8B annually to global humanitarian efforts. Their flexibility and innovation can fill critical gaps in traditional aid systems.
- Barriers: Foundations often shy away from CVA due to perceived risks, lack of awareness, and challenges in aligning it with their priorities and narratives.
- Opportunities: Many foundations unknowingly support CVA through implementing partners, highlighting the need for better communication and awareness.
Recommendations to Drive Engagement:
- Tailored Messaging: Align CVA narratives with foundation goals—emphasizing impact, empowerment, and community resilience.
- Simplify Language: Replace technical jargon with stories of human impact to resonate with non-technical audiences.
- Leverage Partnerships: Encourage grantees to integrate and showcase CVA’s potential within broader initiatives.
- Collaborate: Work with foundation networks to amplify CVA’s benefits and drive sector-wide adoption.
Client
CALP
Countries
Various