Understanding the Views of Major Foundations on Humanitarian Cash and Voucher Assistance

Cash & Market

Key Aid Consulting undertook a review of 40 foundations’ behaviours, patterns and potential regarding CVA.
The review highlights that, despite its potential, CVA accounts for only 23% of humanitarian funding, with foundations playing a limited but growing role in its adoption. The review show the diverse behaviors of foundations, the barriers they face — such as risk perception and alignment challenges — and the opportunities for increased engagement. By aligning CVA narratives with foundation values, emphasizing its human impact, and leveraging trust-based philanthropy, foundations can significantly enhance their contributions to effective, community-centered humanitarian responses.

Key Insights from the CALP Foundations Review conducted by Key Aid:

  • Foundations’ Role: Foundations contribute $8B annually to global humanitarian efforts. Their flexibility and innovation can fill critical gaps in traditional aid systems.
  • Barriers: Foundations often shy away from CVA due to perceived risks, lack of awareness, and challenges in aligning it with their priorities and narratives.
  • Opportunities: Many foundations unknowingly support CVA through implementing partners, highlighting the need for better communication and awareness.

Recommendations to Drive Engagement:

  1. Tailored Messaging: Align CVA narratives with foundation goals—emphasizing impact, empowerment, and community resilience.
  2. Simplify Language: Replace technical jargon with stories of human impact to resonate with non-technical audiences.
  3. Leverage Partnerships: Encourage grantees to integrate and showcase CVA’s potential within broader initiatives.
  4. Collaborate: Work with foundation networks to amplify CVA’s benefits and drive sector-wide adoption.

Client

CALP

Countries

Various

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